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For anyone who doesn’t already know…I LOVE Chipotle! As embarrassed as I am to admit this, I probably eat there three to four times a week (I get a healthy bowl—so that’s how I justify it). A few weeks ago I went to get another one of my bowls, and noticed that Chipotle re-designed their bags and cups. Since I am a total sucker for packaging, I came home and checked into the concept of the new campaign.
Over the years Chipotle has used their cups and bags as a means of sharing their sense of humor, thoughts, and ideas, in both word and design. The Cultivating Thought series continues this tradition, presenting the words of thought-leaders, authors and comedians through unique, you’ll-only-find-them-here essays, each illustrated by a different artist. Chipotle hopes this will allow people to connect with the musings of these writers with whom they may or may not be familiar and create a moment of analog pause in a digital world, provoking introspection or inspiration, and maybe a little laughter.
Check out all of the designs below, and head over to the website to get a much more in-depth look at the project!