Tag Archives for logo
This past weekend I got a chance to catch up on the second season of HBO’s Girls. As I finished watching the latest episode, I remembered that a few months back I read a really interesting article on imprint about the creation of the custom typeface for the GIRLS logo, and wanted to share!
The custom typeface for GIRLS is the work of the Los Angeles based production company Grand Jeté. Lena Dunham, the writer, director, and star of the series wanted the GIRLS logo to strike a balance between something bold and something beautiful. She especially expressed her love for art deco typography, and the deco inspired letterforms that form the final title proved to be the perfect fit for the series. If you’ve seen the show, you will notice that each episode opens with a static shot of the show’s title filling the screen. No animation, no video—just text on a solid background. However, the colors change from week to week, creating a palette that builds in sophistication with the series.
This animation shows some of the treatments that were experimented with along the way, before the final logo was selected. Hard to believe how many there were!
I visit the Google home page at least 20 times each day, and since they Olympics have started I’ve noticed that every day there is a new Google Doodle. I did some research and found all of the doodles along with the three amazing artists (Sophia Dio, Ryan Girmick and Sophia Foster-Dimino) responsible for beautifying the Google logo for our daily viewing pleasure. Check out all of the doodles below— displayed in the order they appeared on Google. Which one is your favorite?
Happy Friday everyone! The other day I was reading an article about the addicting game, the Logo Quiz, available for the iPhone and iPad, and decided to give it a try. The author of the article was right…it was quite addicting! You tell yourself that you are going to put it down and walk away, but then you see a commercial that sparks a brand aha moment, and you get sucked right back in! The concept of the game is very simple—identify as made brands as possible to unlock higher levels and keep playing.
P.S. the screen shots below are from my phone, so disregard the check marks and the # of hints. Enjoy!