Tag Archives for packaging
For anyone who doesn’t already know…I LOVE Chipotle! As embarrassed as I am to admit this, I probably eat there three to four times a week (I get a healthy bowl—so that’s how I justify it). A few weeks ago I went to get another one of my bowls, and noticed that Chipotle re-designed their bags and cups. Since I am a total sucker for packaging, I came home and checked into the concept of the new campaign.
Over the years Chipotle has used their cups and bags as a means of sharing their sense of humor, thoughts, and ideas, in both word and design. The Cultivating Thought series continues this tradition, presenting the words of thought-leaders, authors and comedians through unique, you’ll-only-find-them-here essays, each illustrated by a different artist. Chipotle hopes this will allow people to connect with the musings of these writers with whom they may or may not be familiar and create a moment of analog pause in a digital world, provoking introspection or inspiration, and maybe a little laughter.
Check out all of the designs below, and head over to the website to get a much more in-depth look at the project!
When I walk into a wine store, I am completely overwhelmed! There are so many different options—bottles from different years, vineyards and countries. So how do you choose a wine? Unless you come bearing recommendations from friends, packaging design seems like your best bet for selecting a fun bottle to take home and try!
So on your next trip to the wine shop, you might consider picking up a bottle of Small Talk Vineyards—a series of distinctive wines that expose the dramatic gap between what you say, and what you think. The fabulous hand-lettered front label is the “speech bubble”—expressing what we usually say during the progression od a dinner, and the back label is the “thought bubble” expressing what we really think. If nothing else, this bottle is a great conversation piece at any gathering!
Right now the bottles are only available in Canada (so to all my Canadian readers, hope you enjoy). Hopefully, they will make their way to the US soon, and I can get my hands on one!
Check out the various bottle designs below. Which one is your favorite? Sound off!
via (The Dieline)
I love pizza! If I had to pick my favorite food, it would definitely be the tasty goodness of a cheesy pizza. If any of you are ever in Washington DC, you have to check out Jumbo Slice, for a slice of pizza heaven! But since DC is a bit of a hike for me, I have to rely on the good ol’ delivery service of the major pizza chains. I used to be a huge Pizza Hut fan, but ever since Domino’s reinvented themselves, I haven’t been able to get enough of both the taste and packaging. And now, Domino’s has introduced their Handmade Pan Pizza, and the packaging (designed by CP+B) is fantastically sexy (never thought I would say that about a pizza box!). I think I see some pan pizza in my very near future! Do you love the design? Sound off!
via (Under Consideration)
Packaging does a lot for me. I am that consumer that will most likely buy something based on a product’s packaging. I am also a huge fan of nuts—peanuts, pistachios, walnuts…I pretty much like them all. So when I saw the awesome rebrand that Pentagram did for Nuts.com (an online retailer of every kind of nut, from peanuts, pistachios, pecans and pine nuts, to cashews, almonds and filberts, in salted, unsalted and organic varieties), I fell in love.
The redesign incorporates this irreverent and chatty tone of voice into the packaging with friendly hand-drawn typography and illustrations. Bags and shipping boxes are covered in commentary: “This way to your taste buds!,” “Isn’t it nut-astic?,” etc. The mascots appear on the bags of nuts, where they are reversed out to show the product inside. A bright, appealing color palette completes the cheerful look. The result is fun, friendly and instantly memorable.
I will definitely be making an online order soon!
*If you are a fan of packaging, make sure to follow The Dieline blog, for the latest and greatest packaging news.